I love it when brands are honest with themselves. In this video, Microsoft acknowledges that it’s Internet Explorer has it’s share of haters. Instead of completely ignoring this or fighting back, they embraced it and still kinda stuck it to them in the end.
For all I know, the new IE could still suck (I use Chrome as newer versions of IE aren’t available for my XP machine). However, this type of self-awareness makes their message a bit more credible. By not operating in a vacuum and acknowledging the anti-IE crowd, they have disarmed the angry mob somewhat.